Taylor Everdeen sat at her desk in the heart of Sydney's Central Business District, staring at her computer screen. As an assistant at PayMe, Australia's leading fintech company, she was used to working long hours and taking on multiple tasks at once. However, on this particular Tuesday afternoon, she found herself distracted.

Her eyes kept flicking between the various tabs on her computer screen and the apple store filled with dating apps. It wasn't that Taylor was unhappy with her life – she had a great job, a supportive group of friends, and a comfortable apartment in the city. But as a 30-year-old single woman, she couldn't help feeling like something was missing.